DuckDuckGo, a privacy-focused search engine, was founded in 2008 and has a global market share of 0.55% as of November 2023, according to StatCounter. Although it is not a crazy number, it is important to have it appear in the majority of web search engines in our SEO strategy.
Submit content to DuckDuckGo
The DuckDuckGo help pages mention that they use their own bots to index content from different sources, and it is also complemented with results directly from the Bing search engine. This means that in order to appear in search results, we have to use Microsoft tools called Bing Webmaster Tools.
DuckDuckGo also shows advertising in searches, so if what we want is to appear in sponsored searches, we have to use Microsoft Advertising.
Get started with Bing Webmaster Tools
To use Bing Webmaster Tools we need a Microsoft, Google or Facebook account. To add a website, we need to verify its ownership. We have two options, importing the sites from Google Search Console, or adding an XML file to the root directory of the site; adding an HTML Meta tag; or adding a CNAME type DNS record to the page's domain.
Is DuckDuckGo relevant in 2023?
If your website or app's audience is in the United States, it is necessary to appear on DuckDuckGo due to its growing market share in the country, especially on mobile devices. It should be noted that in just the year 2023, DuckDuckGo had a double increase in searches on Google, according to Google Trends globally.
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